[OPEN] NIKE HONGDAE

NIKE RISE
Nike for the City

ON BOARDING TRAINING

OBT
Led by WINWIN & Nike
10/5 ~ 10/13

EDUCATION

Virtual Metaverse

Junior Training
Customer Journey
Core Certification
Service / Operation
Nike Hongdae Overall Plan Experience
Customer Satisfaction
Recycle & Donation
Birkman Test

EXPERIENCE

Upcycling / Photo
Color Consulting
Running / Yoga
Dance

GRAND OPEN

2021.11.4

21,777 SQ. FT. / 6 FLOORS

BOH + Retail + Roof

NIKE HONGDAE:

A home for member with Nike Dance inviting Gen-Z to sports

SPORT HUB

A gateway to service and an invitation for the members.

CITY REPLAY

A studio that reflects the city’s culture for city creators.

SUSTAINABILITY

Protect future of sports by expanding Nike product life cycle.

NIKE HONGDAE:

A home for Nike Dance

1st Nike Dance story for HO21 along with Nike Dance declaration.

Dance community connection thru dance catalyst invitation for pre-open.

NDDC live commerce delivering dance styling featured by dance community.

Roof top enables to build stronger connection with Gen-Z at the store.

VISUAL MERCHANDISING & STYLING

BASED ON CONSUMER MINDSET

Trand maven
SNKR obsessed
S & F enthusiast
Sports inspired

WOMEN (2F)
MEN (3F)
FOOTWEAR (4F)

Thank you