Nike for the City
ON BOARDING TRAINING
Led by WINWIN & Nike
10/5 ~ 10/13
Service / Operation
Nike Hongdae Overall Plan Experience
Recycle & Donation
Upcycling / Photo
Running / Yoga
21,777 SQ. FT. / 6 FLOORS
BOH + Retail + Roof
A home for member with Nike Dance inviting Gen-Z to sports
A gateway to service and an invitation for the members.
A studio that reflects the city’s culture for city creators.
Protect future of sports by expanding Nike product life cycle.
A home for Nike Dance
1st Nike Dance story for HO21 along with Nike Dance declaration.
Dance community connection thru dance catalyst invitation for pre-open.
NDDC live commerce delivering dance styling featured by dance community.
Roof top enables to build stronger connection with Gen-Z at the store.
VISUAL MERCHANDISING & STYLING
BASED ON CONSUMER MINDSET
S & F enthusiast